FLORIDA PANTHERS SPEC CAMPAIGN

COOL CATS (2026)

Graphic Design Campaign - Brand Campaign

Spec Campaign presenting the Florida Panthers as a rowdy team of charming cool guys on the ice, highlighting their skill and personality as South Florida all-stars of the NHL scene. Our Panthers are strong, swaggy, and fearless, and they need design to reflect that.

The campaign was developed across multiple touchpoints, including hero key art, character posters, game-day social graphics, and an in-arena goal animation. Emphasis was placed on bold typography, dynamic composition, and a cohesive visual system capable of scaling across digital, social, and venue environments while maintaining a distinct campaign identity.